Another Salento: The Ionian Salento Cycle Path, Between Nature and Sustainability
Salento is not just mass tourism, crowded beaches and summer nightlife. There is another Salento, authentic and sustainable, which invites you to a slow and conscious travel experience. This is the message that Vivilitalia, a company specialized in environmental tourism, wants to convey through the Green Community Ionico-Adriatica project and the creation of the Salento Ionico cycle path.
A Sustainability Project: The Green Community Ionico-Adriatica
The Green Community Ionico-Adriatica project promotes sustainable development in the Ionian-Adriatic area, aiming to integrate environmental protection with economic and social growth. The initiative has the following main objectives:
Spread practices of circular and sustainable economy.
Implement projects for the production of green energy.
Requalify degraded areas.
Promote cycle tourism as a sustainable alternative to traditional tourism.
Among the concrete results, the creation of the Salento Ionico cycle path stands out: a cycle-tourist route of about 305 kilometers, divided into five rings that can be traveled in a day, which passes through farms, wild beaches and historic villages. A dedicated app has also been developed to support travelers, which facilitates navigation along the cycle path, indicating paths, points of interest and bike-friendly facilities.
The Salento Ionico Cycle Path: A Route Between the Sea and Villages
The route winds mainly on secondary roads with low traffic intensity and is divided into five main rings:
- Ugento-Racale: It crosses wetlands of great naturalistic value and coastal areas such as Capilungo and Punta della Suina, famous for their pristine beauty.
- Gallipoli-Racale: An itinerary that touches suggestive places such as the Punta Pizzo Regional Park and the Island of Sant’Andrea.
- Nardò-Gallipoli: Here you will find the villas of Santa Maria al Bagno and the breathtaking panorama of Porto Selvaggio, with its crystalline sea and wild nature.
- Porto Cesareo-Nardò: Between medieval coastal towers and coastlines of rare beauty.
- Manduria-Torre Lapillo: A journey through history and tradition, up to the land of Primitivo, the symbolic wine of the area.
A Journey through Nature, Culture and Identity
The complete route starts from Lecce, a city with baroque charm, and passes through some of the most beautiful villages in Salento.
Among these, Galatina, famous for the Basilica of Santa Caterina d’Alessandria, and Ugento, with its unique ecosystems. From Nardò, the journey continues towards the Taranto side, passing through Torre Lapillo and Torre Colimena, where you can admire the medieval coastal towers. Finally, we reach Manduria, land of the famous Primitivo wine.
Roberto Guido, creator of the route, describes it as “an extraordinary travel experience in Salento that brings together the treasures of the hinterland with the sea, but above all with nature, going beyond the clichés of seaside tourism”.
A Community Network for Sustainable Tourism
The project was made possible thanks to the collaboration between municipal administrations, associations and local economic operators, coordinated under the Memorandum of Understanding of the Ionian-Adriatic Green Community. Among the participating municipalities: Alliste, Avetrana, Galatone, Gallipoli, Manduria, Nardò, Porto Cesareo, Racale, Taviano and Ugento.
“The Salento Ionian cycle path is the icing on the cake of the Green Community”, says the mayor of Nardò, Pippi Mellone. “For years we have been working on a slow tourism offer, which focuses on the experiential and identity factor”.
Alternative Tourism on the Rise
According to Sebastiano Venneri, president of Vivilitalia, “cycle tourism is a rapidly growing market, with a turnover of 5.5 billion euros in the last year”. The Salento Ionico cycle route represents a further opportunity for the area to deseasonalise the tourist offer, offering accessible and immersive routes even in spring and autumn, when temperatures are ideal for cycling.
Discovering Salento by Bike
From today, exploring Salento means choosing slow, sustainable and environmentally friendly tourism, fully experiencing the area with all your senses. A bike trip through farms, parks, villages and breathtaking coasts, rediscovering the authentic soul of a Salento that goes beyond mass tourism.
The Salento Ionico cycle route is a unique opportunity for those who want a true and profound experience, cycling through history, culture and uncontaminated nature.
Industrial Archaeology in Salento: A Heritage to be Rediscovered
There is a little-known aspect of Salento that deserves attention: industrial archaeology. This sector, often overlooked, represents a precious testimony of the economic and social transformation of the territory between the 19th and 20th centuries. In this article we will explore the main testimonies of industrial archaeology in Salento, with concrete examples and reflections on their historical value and the possibilities of recovery.
What is meant by Industrial Archaeology?
Industrial archaeology is the discipline that studies the material remains of the industrial era: abandoned factories, production plants, infrastructures and technologies of the past. These sites are not just ruins, but real historical documents that tell the economic and cultural transformations of a territory.
In the case of Salento, industrialization has left significant traces, especially in the sectors of wine production, textiles, tobacco and in the extraction of Lecce stone.
Testimonies of Industrial Archaeology in Salento
1. Distilleries and Wineries
Salento has a long winemaking tradition and, between the end of the 19th century and the beginning of the 20th century, numerous distilleries and industrial cellars marked the economic development of the region.
Distilleries: a great example of industrial archaeology. They were once a point of reference for the distillation of grape marc and the production of alcohol.
Abandoned Social Cellars: numerous winemaking structures were abandoned after the decline of some local productions. Some of these cellars still preserve large barrels and machinery from the early 20th century.
2. Tobacco Factories
The tobacco industry had a huge impact on the economy of Salento. Many factories, now abandoned, were work centers for hundreds of people, especially women.
Manifattura Tabacchi di Lecce: a large factory that for decades represented a hub of the local economy. Today it is a partially unused area, but it could be redeveloped for cultural uses.
Tobacco factories in southern Salento: many structures, in a state of abandonment, are located in the municipalities of Tricase, Maglie and Nardò. The recovery of these buildings could enhance the historical memory of the sector.
3. The Lecce Stone Quarries
The extraction of Lecce stone is one of the oldest activities in Salento, but industrial techniques have left indelible marks on the landscape.
The Cursi and Melpignano Quarries: some still active, others abandoned, show how the stone industry has changed the territory.
Ancient Extraction Machinery: in some areas you can still find rusty tools, such as cranes and pulleys, witnesses of the golden age of stone processing.
4. The Textile Industries
In the 20th century, Salento hosted numerous textile industries, many of which are now in a state of decay.
Spinning and Wool Mills of Maglie: once an important production center, today only disused buildings remain that could be recovered for exhibition or cultural spaces.
The Value of Recovery and Redevelopment
The recovery of abandoned industrial structures represents a unique opportunity for Salento. Some virtuous examples show how industrial heritage can be enhanced:
The De Giorgi Distillery in San Cesario di Lecce: Founded in the early twentieth century, the De Giorgi Distillery was a pillar of the local industry, specializing in the distillation of grape marc and the production of alcohol. After the cessation of operations, the building suffered significant degradation until an ambitious recovery project was launched. Today, the distillery has been transformed into a multipurpose cultural center, hosting an International Community Artistic Residency dedicated to theater, training and social inclusion. The recovery included interventions on the historic garden and external appurtenances, giving the community a usable green space. Buildings such as the “Spogliatoio”, the “Bottai”, the “Officina” and the “Depots” have been restored, with the removal of asbestos elements and the restoration of the entrance from via Ferrovia.
The Melpignano quarries: they represent another significant example of industrial archaeology in Salento. These quarries, from which the prized Lecce stone was extracted, have
shaped the local landscape and influenced the economy of the area. In recent years, projects have been launched for the environmental recovery of these abandoned areas, transforming them into usable public spaces. An example is the initiative of the Municipality of Melpignano to create a peri-urban park in the area of the abandoned quarries, with the aim of creating an oasis of peace and well-being a few steps from the city center. The project includes the reforestation of the area, the creation of nature trails, children's play areas, picnic areas and an educational garden, using native plant species and sustainable irrigation systems.
The Railway Museum of Lecce has been defined as a true jewel of industrial archaeology. The article highlights how the museum represents a point of reference for the historical memory of rail transport in the city, collecting remains, machinery and period documents that testify to the technological and social evolution of the railways. Through thematic exhibitions and immersive itineraries, the museum offers an experience that combines innovation and tradition, enhancing the local industrial heritage and underlining the importance of preserving this memory for the cultural identity of the territory.
The Archaeoindustrial Museum of Terra d’Otranto (MAI), located in Maglie, was established to enhance and narrate the
historical industrial memory of the Capo di Leuca territory. This territory, known as the “Emporium of Southern Salento”, owes its fame to the ingenuity of artisans, entrepreneurs and landowners who contributed to the development of the local agri-food and manufacturing industries. The museum is housed in the former factory of the Piccinno Brothers, well-known cabinetmakers, later used as a warehouse for tobacco processing. This building represents a symbol of the collective memory of Maglie and was recognized as being of cultural interest in 2003. The MAI is divided into two main sections:
– Industry of Terra d’Otranto: dedicated to the industrial history of the area corresponding to the current provinces of Lecce, Brindisi and Taranto.
– Industrial Maglie: focused on the production activities that have made the city a point of reference in southern Salento.
In addition to the exhibitions, the museum offers a virtual room that illustrates local production activities and their technological evolution. Furthermore, the MAI offers guided tours that explore the industrial and artisanal heritage of the area, allowing visitors to discover stories and innovations that have characterized the production tradition of Maglie.
The recovery of abandoned industrial sites such as the De Giorgi Distillery, the Melpignano quarries, and the creation of dedicated Museums, not only preserve the historical memory of the area, but also offer new cultural, social and economic opportunities. These projects demonstrate how it is possible to transform abandoned places into vital spaces for the community, promoting environmental sustainability and enhancing local identity.
However, many structures remain unused and risk total abandonment. An approach oriented towards recovery and reuse could transform these places into spaces for cultural tourism, museums of industrial memory or artistic centers.
Conclusion
The industrial archaeology of Salento is a resource that is still little valued, but which could offer new cultural and tourist opportunities. The recovery of distilleries, quarries, spinning mills and factories would not only preserve the historical memory of the territory, but would give new life to spaces otherwise destined for degradation. The challenge for the future will be to transform these places into real points of reference for the culture and identity of Salento.
Shells and Salento: From the Sea to the Stone, Between Fossils and Architecture
Salento, a land of crystal clear sea and enchanting beaches, is also a paradise for shell lovers. Its coasts, both Ionian and Adriatic, are rich in these small natural jewels, evidence of the marine biodiversity and geological history of the region. However, shells are not only found along the beaches, but have historically been used in Salento architecture and are often embedded in the local tuff in the form of fossils. Furthermore, the maritime tradition of Salento has made them protagonists of local craftsmanship and culture. In this article, we will explore the most common shells of Salento, the best places to find them, their use in architecture and the connection with the museums dedicated to these natural wonders.
The Shells of Salento: Varieties and Characteristics
The beaches of Salento offer a great variety of shells, each with its own unique characteristics:
Tellines (Donax trunculus) – Small and thin, they are among the most common shells along the sandy coast of the Ionian, particularly in Porto Cesareo and Torre Lapillo.
Sea scallops (Pecten jacobaeus) – With their characteristic fan shape, they are often found among the sand dunes.
Sea olives (Oliva oliva) – With their elongated and smooth shape, they are among the most appreciated by collectors.
Murex (Bolinus brandaris) – One of the most fascinating, with its thorny structure, once used for the production of purple.
Spiral shells (Turritella spp.) – Small and tapered, they are often found along the Adriatic coast, between Otranto and Santa Cesarea Terme.
Where to Find the Most Beautiful Shells
Shells are easily found along the sandy coasts and among the rocks of Salento. Here are some recommended locations:
Punta Prosciutto and Porto Cesareo – Long stretches of very fine sand, ideal for collecting clams and sea scallops.
Baia Verde (Gallipoli) – Rich in small and colorful shells.
Otranto and Torre dell’Orso – The Adriatic beaches offer many spiral shells and murex, thanks to the sea currents.
Santa Maria di Leuca – The meeting point between the Ionian and Adriatic, where you can find rare shells and coral fragments.
Lido Conchiglie – A seaside resort near Gallipoli, whose name derives from the extraordinary quantity of shells that once accumulated along the beach, creating a natural carpet of small colored shells.
Torre Guaceto – Inside the Torre Guaceto nature reserve, located in the province of Brindisi, there is a small cove known as “shell beach”. In this pristine corner, instead of sand, there are fragments and whole shells, offering a unique experience for enthusiasts.
Shells in Salento Architecture
Shell Fossils in Tuff
Salento is known for the use of Lecce tuff in local architecture, a marine limestone that often contains shell fossils. These remains bear witness to the geological history of the region and lend a unique charm to buildings, from the baroque palaces of Lecce to fortified farmhouses.
Decorative Use of Shells
Over the centuries, shells have been used as decorative elements on the facades of churches, palaces and noble villas. They were often set in walls or fountains as symbols of fertility and a connection with the sea.
The Moorish Villas of Santa Cesarea Terme
The Moorish-style villas of Santa Cesarea Terme feature shell decorations in their ornamental motifs, recalling the Arab influence and the maritime tradition of the Adriatic coast.
The Nymphaeum of the Caracciolo Art Gallery in Lecce
An extraordinary example of the link between art, architecture and shells is the Nymphaeum of the Caracciolo Art Gallery in Lecce, an elegant baroque space decorated with marine elements and shells set among stucco, stone and plant motifs. The Nymphaeum, dating back to the mid-eighteenth century, is a rare testimony to the scenographic taste of the time, in which the aquatic element and the marine world become an integral part of the artistic narration. The shells here are not just decorations, but symbolically evoke the fertility, regeneration and mystery of underground waters, restoring a dialogue between nature and architecture.
The Shell and Coral Museums in Salento
The Coral Museum of Santa Maria di Leuca
A must-see for lovers of shells and marine history is the Coral Museum of Santa Maria di Leuca. This small but fascinating museum displays collections of shells, corals and marine fossils, testifying to the importance of the sea for the culture of Salento. The museum also tells the story of the tradition of coral processing, an art that for centuries has made Salento famous in the Mediterranean.
The Shell and Coral Museum of Palmariggi
Another essential stop for shell lovers is the Shell and Coral Museum of Palmariggi. This museum houses a vast collection of shells from all over the world, as well as rare specimens collected along the coasts of Salento. The section dedicated to corals allows you to discover the historical and commercial importance of these organisms in local tradition. The museum is also a center for environmental research and awareness, with initiatives aimed at protecting marine ecosystems.
The Shell Museum of Nardò
Located in the heart of the city of Nardò, the Shell Museum is a small jewel that houses an extraordinary collection of shells from seas around the world. Among the specimens on display, there are marine fossils, rare shells and corals of great scientific and naturalistic value. The museum is a point of reference for scholars and enthusiasts, offering a unique opportunity to deepen their knowledge of marine biodiversity and the geological history of Salento.
The Horse Cave and Shell Jewels
Another important link between Salento and shells is found in the Horse Cave, located in the Bay of Uluzzo, in the territory of Nardò. This archaeological site is known for being one of the oldest places where remains of Neanderthal man and Homo sapiens have been found. Among the numerous finds that emerged from the excavations, jewelry made with perforated shells were found, evidence of the importance of these natural elements in the daily and symbolic life of ancient prehistoric populations. Some of these ornaments date back over 40,000 years ago and are considered among the first examples of ornamental objects in human history.
Conclusion
Salento is a true paradise for those who love shells, not only for the richness of its beaches, but also for their connection with history, architecture and local culture. Walking along its coasts in search of these small treasures is a relaxing and fascinating activity, capable of connecting anyone to the magic of the sea and the land. If you are passionate about the sea, art and traditions, don't miss the opportunity to visit the shell museums and discover how these natural treasures have shaped the face of Salento over the centuries!
The Houses with the “Cannizzu” Roof in Salento: A Traditional and Naive Architecture
In the heart of Salento, especially in the countryside and small villages, you can still find the ancient houses with the “cannizzu” roof, an ingenious building system that has characterized the rural architecture of this land for centuries. This particular type of roofing, made with woven reeds and lime, was used to ensure excellent thermal insulation, adapting perfectly to the hot climate of Southern Italy.
Origin and History of Cannizzu
The use of reeds for the construction of roofs has its roots in very remote times, when the farmers and artisans of Salento, lacking
expensive materials, exploited the available natural resources. The reed bed, widespread along rivers, lakes and wetlands, provided a cheap and easy to work raw material.
The reasons for such a widespread roofing technique are to be found exclusively in the low cost of the materials used, compared to the much more expensive and complex masonry vaults; but this did not mean at all that this technique was in the past the prerogative of the simplest and poorest architectures. Often, even noble palaces had such roofs on the top floor, even if masked by high pediments, such as Palazzo Castriota in Melpignano, Palazzo Rescio in Copertino or many other examples, recognizable today by the "open-air" top floor.
Already in the Middle Ages, this building technique was common in the humblest homes, such as masserie and pajare (the typical trulli of Salento). The huts, or the appurtenant elements, such as homes and warehouses, were not the only elements made with these simple construction techniques. In some cases, even the tower, the fortified element at the center of each masserizio complex, had two inclined slopes at its top. A final example is a particular spontaneous architecture born from the fusion of the typical elements of the city and the countryside: the caseddhra. A dry construction with a rectangular plan with a close resemblance to the image of our trulli, but unlike the latter, not covered by a dome slab but by a roof formed by a rustic structure of wood, reeds and tiles.
The perishable and fragile characteristics of the materials used were such that the roof had to be dismantled and rebuilt
periodically. It is therefore difficult to find works that are more than a hundred years old nowadays. Perhaps the only exception is contained within the walls of the Sanctuary of San Giuseppe da Copertino; the building erected by the master Adriano Preite in 1754 preserves intact the humble stable where the Saint was born in 1603.
With the arrival of more modern techniques, the “cannizzu” was gradually abandoned, but today it is coming back into fashion thanks to the attention for eco-sustainable constructions and traditional architecture.
How is a Cannizzu Roof Made?
The structure of a “cannizzu” roof is based on three main elements:
Wooden beams – Called “murals”, generally made of olive, oak or holm oak, they act as the main support.
Reed mat – Layers of reeds woven together and tied together with ropes or willow branches, forming a sturdy weave.
Lime and beaten earth roofing – Lime was applied over the reed mat to waterproof the roof and protect it from atmospheric agents.
External tile roofing – the last layer, the one in contact with the outside, is made of the imbrice (irmice or ‘mbrice in some variants), a dialect term used to indicate the tile. These bricks were made in urban centers specialized in ceramic production, such as Cutrofiano, Grottaglie, Lucugnano and San Pietro in Lama; not by chance, this last location was also known in the past with the name of San Pietro degli embrici.
The Benefits of the Cannizzu Roof
Despite its apparent simplicity, the “cannizzu” roof offered numerous advantages:
Natural thermal insulation – The reeds create an air barrier that keeps the interior cool in summer and warm in winter.
Ecological and sustainable materials – All the materials used are natural and have a low environmental impact.
Lightness and flexibility – The roof adapts to small movements of the structure, reducing the risk of cracks.
Low construction cost – The reeds were easily available and did not require complex work.
Where are Houses with the Cannizzu Still Found?
Today, houses with the cannizzu roof can still be found in some rural areas of Salento, especially in the countryside of Nardò, Galatina, Specchia and near Otranto and Martignano. Some historic masserie still preserve these roofs, while in the most recent renovations there are attempts to re-propose them in a modern key, using innovative techniques to improve their resistance and durability over time.
The Return of the Cannizzu in Modern Architecture
In recent years, the recovery of traditional construction techniques has led architects and designers to rediscover the value of the “cannizzu” roof. Today it is often used in eco-friendly renovations, in luxury masserie and in agritourisms that want to maintain a link with local tradition.
If you happen to visit Salento, pay attention to the details of the oldest houses: you might discover that under a layer of lime there is still an ancient cannizzu roof!
The Marine Protected Areas of Salento and Their Relationship with Architecture and Construction: A Fragile Balance Between Conservation and Development
The Salento: Enchanting Coasts and the Challenge of Sustainability
The Salento, with its enchanting coasts washed by the Ionian and Adriatic Seas, has always been a territory that fascinates with its natural beauty and historical heritage. In this corner of Puglia, the Marine Protected Areas (MPAs) play a fundamental role in safeguarding marine and coastal ecosystems, while at the same time posing delicate challenges for architecture and construction, which must balance environmental protection with the growing demand for sustainable development. This article explores how the Salento’s MPAs interact with urban planning and architecture, focusing on possible solutions to preserve the integrity of the territory without compromising the region's economic and tourism dynamism.
What is a Marine Protected Area?
A Marine Protected Area (MPA) is a specific area of the sea and its coasts that is subject to special protection measures to safeguard natural habitats, marine biodiversity, and endangered species. MPAs are managed through specific regulations, which may include restrictions on human activities such as fishing, navigation, and construction, with the goal of reducing human impact on the marine and coastal environment. In Italy, the MPA system is an essential tool for protecting the natural marine heritage, and Salento is home to some of the most significant marine areas in the Mediterranean, attracting millions of visitors every year.
Marine Protected Areas of the Salento
The Salento, with its rich biodiversity and breathtaking landscapes, is dotted with MPAs that, besides being places of exceptional ecological value, play a central role in the region's tourism landscape.
Marine Protected Area of Porto Selvaggio
This MPA is one of the most significant examples of the beauty and ecological importance of the Salento. Located in the Nardò area, just a few steps from the natural park of Porto Selvaggio, this area protects a stretch of coast rich in Mediterranean scrub, sea caves, and crystal-clear waters. The area hosts a wide variety of marine species, including fish, mollusks, and occasionally dolphins.
The architecture developed around Porto Selvaggio is highly respectful of the environment. Modern buildings harmonize with the landscape, using natural materials such as Lecce stone and favoring architectural solutions that minimize visual and environmental impact. The buildings are designed to blend into the surrounding landscape, leveraging natural light and energy efficiency to reduce the use of non-renewable resources.
Marine Protected Area of Santa Maria di Leuca – Capo di Leuca
Santa Maria di Leuca, located at the southernmost tip of the Salento peninsula, represents another area of great interest among the region’s MPAs. Here, the sea meets history, traditions, and local culture. The protected area includes a wide range of marine habitats, from cliffs to Posidonia oceanica meadows, which are essential for biodiversity conservation.
Urban planning regulations in Santa Maria di Leuca are particularly stringent and greatly limit new constructions along the coast. This ensures that building development is responsibly directed, avoiding the construction of invasive structures that spoil the panoramic view. In this sense, the concept of "landscape architecture" is fundamental to urban planning, focusing on the restoration of old rural structures and promoting tourism that respects the environment.
Marine Protected Area of Torre Guaceto
Located between Brindisi and Ostuni, Torre Guaceto is one of Puglia’s most important nature reserves. Characterized by salt marshes, sandy dunes, and crystal-clear waters, this area serves as a refuge for numerous species of migratory birds and marine fauna. The presence of extensive Posidonia meadows, among the largest in the Mediterranean, is crucial for coastal protection and marine biodiversity conservation.
In Torre Guaceto, land management focuses on enhancing local traditions and restoring rural architecture. The buildings, mostly restored from old farms and trulli, are integrated into the surrounding landscape, with particular attention to the use of eco-compatible materials and building techniques that minimize environmental impact. Restoring historic buildings helps maintain the connection with local tradition, while environmental respect promotes sustainability.
1. Rauccio Regional Natural Park
The Rauccio Natural Park, located in the Salento hinterland, is an area of particular ecological importance. Although it is not a marine area, the park protects numerous natural habitats, such as wetlands and Mediterranean scrubland. The park's management focuses on protecting native fauna and flora, but the surrounding areas are also subject to building restrictions to ensure that urban development does not compromise the integrity of the ecosystem.
2. WWF Le Cesine Oasis
Le Cesine is one of the most evocative natural oases in Salento, a wetland that is home to a rich variety of wildlife. The oasis is particularly important for the protection of migratory birds and endangered species. The area has been preserved from invasive building development, and the territorial planning of the surrounding areas includes the protection of the natural landscape and the promotion of eco-sustainable tourism.
3. Ugento Coastal Park
The Ugento Coastal Park is a nature reserve that extends along the Ionian coast of Salento and includes an important maritime and coastal area. Characterized by sand dunes, pine forests and cliffs, this park is essential for the conservation of natural habitats and for the protection of marine and terrestrial species. Here too, urban planning regulations aim to limit construction, encouraging redevelopment of existing structures and sustainable tourism development.
4. Punta Pizzo Park
Punta Pizzo is a protected area overlooking the Ionian Sea, known for its natural beauty and crystal clear waters. The area is ideal for the protection of dunes and Posidonia meadows, and is a popular destination for ecotourism activities such as birdwatching. The park was established to preserve the integrity of the marine and coastal environment, limiting the construction of new buildings and encouraging the adoption of architectural solutions that are in harmony with the surrounding natural environment.
5. Palude del Capitano Park
The Palude del Capitano is a wetland of ecological importance, which represents a precious habitat for many species of migratory birds and for the typical vegetation of the Salento marshes. In this area, urbanization is strictly controlled to protect the ecosystem and prevent irreversible damage to natural resources. The park, although not a marine area, is fundamental for the management of water resources and the conservation of the landscape.
Other Parks and Natural Areas of the Salento
Besides the aforementioned MPAs, Salento boasts other protected areas that are crucial for preserving local biodiversity and maintaining unspoiled coastal landscapes. These parks, although not necessarily marine protected areas, also contribute to environmental protection and impose building restrictions to prevent damage to the natural ecosystem.
Architecture and Construction in the Context of Marine Protected Areas
The MPAs of Salento place a strong emphasis on sustainability and responsible management of natural resources. However, the relationship between MPAs and architecture is not without tension, as building expansion and the growing demand for tourist facilities put pressure on environmental protection regulations. To balance the need for development with nature conservation, it is essential to adopt a sustainable building model that respects the specific characteristics of the coastal landscape.
Sustainable Tourism and New Architectural Solutions
Sustainable tourism is one of the main tools to ensure the protection of MPAs. Tourist facilities must harmoniously integrate with the environment, avoiding the construction of invasive buildings that could alter the landscape. In this regard, eco-compatible architecture plays a key role. Buildings near MPAs must meet low environmental impact criteria, such as using natural materials and renewable energy sources.
A significant example is the emergence of eco-resorts in Salento, designed to be energy self-sufficient and to minimize the use of natural resources. These structures not only offer a tourist experience respectful of the environment but also a development model that can be replicated in other marine protected areas.
Requalification and Recovery of Existing Buildings
Requalifying existing buildings, rather than constructing new ones, is one of the most effective solutions to reduce environmental impact. In many Salento MPAs, the restoration of historic buildings, such as trulli, masserie, and abandoned houses, has been encouraged as part of a heritage enhancement program. This approach not only preserves the historical memory of the area but also allows for new tourist facilities in already developed contexts, avoiding building speculation on untouched land.
Conclusions
The marine protected areas of Salento are a valuable heritage that deserves to be preserved for future generations. The relationship between environmental protection and building development is complex but can be managed with innovative and sustainable solutions that promote a balance between conservation and progress. MPAs, along with other parks and nature reserves in the region, offer a unique opportunity to develop tourism that respects the environment while promoting economic growth and enhancing natural resources.
Carnival in Salento: History, Masks and Traditions between Sacred and Profane
Carnival is one of the most heartfelt celebrations in Salento, a celebration rich in history, traditions and symbolic characters that tell the story of the deep bond between popular culture and territory. From allegorical parades to rites of passage linked to Lent, the Salento Carnival is a mix of joy, satire and tradition, with unique masks. But not only that: this celebration is also intertwined with the architecture and landscape of Salento, creating a fascinating combination of baroque theatricality and the soul of the local community.
The Origins of the Salento Carnival
The roots of the Carnival in Salento are rooted in ancient pagan celebrations linked to the cycles of nature and fertility. During the Roman era, the Saturnalia granted citizens days of celebration and subversion of social rules, a tradition that, with the advent of Christianity, was transformed into Carnival, a period of abundance before the Lenten penance.
Over time, Carnival has taken on unique nuances in the Salento area, developing iconic and ritual characters that still survive today in the popular festivals of numerous villages and cities.
The Typical Masks of the Salento Carnival
The Purgianella: The Mask of Castrignano del Capo
The Purgianella is the mask, daughter of the classic character of Pulcinella, that represents the Carnival of Castrignano del Capo (LE), as well as the historical identity of the local inhabitants.
He wears long trousers and a large white shirt tight at the waist to hold confetti underneath, once replaced by bran, a symbol of fertility and abundance. Of the same semiotic value are the lemons that the purgianelli jealously carry with them.
The true characteristic of the mask is its enchanting cone-shaped headdress, made with reeds and decorated with plumes and hundreds of colored paper ribbons, creating a colorful mane in the wind that recalls the wingspan of peacocks, a typical courtship gesture. At its end, the headdress has three lucky pumi, another reminder of love.
The outfit is completed by shawls on the shoulders, of different patterns but always very well-groomed, and a black mask on the face. Sometimes they have bandanas around their necks or handkerchiefs at their waists.
The Purgianella goes “hunting” for sweet girls, attracting them with citrus and showering them with confetti or, in the past, bran. More than courted, the girls were frightened, hence the local saying: «ci vide lu Purgianella cu sse chiusi e cu sse ’nserra» (“Whoever sees the Purgianella closes himself and barricades himself inside”).
Lu Paolinu: La Morte de lu Paulinu
In Martignano and in Grecìa Salentina, Carnival ends with “La Morte de lu Paulinu” (The Death of Paolino), a rite that represents the passage from revelry to Lenten penance. Lu
Paulinu “Cazzasassi” (Pauline Stonecutter) is the puppet that personifies Carnival itself, celebrated with a theatrical funeral procession in which local actors stage a tragicomic comedy. The procession passes through the streets of the town accompanied by a shattered musical band and stops in front of the most prominent houses and shops, which offer food and wine.
At midday the traditional “consulu” takes place, a free public banquet in Piazza della Repubblica, based on tripe, potatoes and wine, in honor of the inconsolable widow Nina Sconza and all those who participate in Paulinu’s mourning. The evening ends with the burning of the puppet and the placing of the “Quaremma”, symbol of the beginning of the period of penitence.
Caremma: The Symbol of Lent
Caremma is one of the most symbolic and fascinating characters of the Salento Carnival, embodying a deep bond with the religious and popular traditions of the region. This figure, an old woman dressed in black with a spindle in her hand, represents Lent, that period of fasting and penance that follows Carnival, marking the transition from the exuberance of the festivities to the sobriety of the 40 days of preparation for Easter.
Her appearance is deliberately austere and severe, to reflect the meaning of sacrifice and renunciation that Lent brings with it. Caremma is not only a figure of transition, but also a symbol of an ancient ritual, which marks the end of a cycle of abundance and freedom, to give space to a time of reflection and austerity. In the popular tradition of Salento, Caremma also served as a "living calendar" for the Lenten period. With a spindle in her hand, she tore out a feather or part of a symbol every week that passed, a gesture that marked time and reminded those who observed her of the path of purification and waiting that they were about to face. Each week of deprivation was “archived” in this way, giving Caremma an almost educational function, which taught patience and discipline.
The figure of Caremma, therefore, is more than a simple carnival mask: it embodies a balance between the profane and the sacred, between celebration and a moment of reflection, a symbol of the duality that runs through the Salento Carnival, where fun and joy give way to the serenity of fasting and penance, marking an essential passage towards Easter. Her presence in carnival celebrations becomes a reminder of how, even in moments of celebration, there is a cycle to be respected, a tradition to be honored, which carries with it a profound meaning and great symbolic value for the community.
The Traditions and Rites of the Salento Carnival
In addition to the masks, the Salento Carnival is characterized by rites and customs that reflect the cultural identity of the territory:
- The Allegorical Floats: Cities such as Gallipoli, Galatina and Corsano host parades of handcrafted floats, often with satirical figures inspired by current events.
- The Carnival Serenades: In some towns, the Carnival is accompanied by popular songs and traditional dances, in particular the pizzica.
- The Burning of the Fantoccio: In many places in Salento, the Carnival ends with the burning of a straw puppet, which symbolizes the farewell to the festival and the entrance into Lent.
The Link between the Carnival and the Architecture of Salento
The architecture of Salento is closely connected to the carnival spirit, especially in the baroque cities such as Lecce and Nardò. The Baroque of Lecce, with its elaborate decorations, the scenographic excesses and the theatricality of its facades, reflects the exuberant spirit of Carnival, in which everything becomes a spectacle and a staging.
The historic squares, the heart of community life, are transformed into open-air stages during Carnival, where masks, actors and spectators mingle in a collective game of celebration and reflection.
The masserie of Salento, once the centers of rural life, have hosted more intimate celebrations and rituals linked to agricultural cycles for centuries, making Carnival a moment of transition between winter and spring.
Conclusion
Carnival in Salento is not just a celebration, but a collective ritual that tells the story, culture and transformations of the territory. Through figures such as Caremma, Paolinu and Purgianella, this tradition continues to live, intertwining satire, spirituality and fun. If you want to immerse yourself in the authentic atmosphere of Salento, Carnival is the perfect time to discover its masks, its customs and the charm of its timeless architecture.
Golden Fruits and White Stone: Citrus Fruits in the Aesthetics and History of Salento
A Divine Gift: The Greek Myth of Citrus Fruits
According to Greek mythology, when Juno married Jupiter, she gave him as a dowry some trees that produced splendid golden fruits, oranges
and lemons, eternal symbols of love and fertility. This symbolic meaning continues to this day, as demonstrated by the tradition of using orange blossoms in wedding bouquets.
Jupiter considered those gifts so precious that he jealously guarded them in a magnificent garden, located in a remote region of the known world at the time, at the foot of Mount Atlas. To protect these legendary plants, he commissioned the Hesperides, young girls with melodious singing, assisted in their mission by the dragon Ladon.
Despite these precautions, Jupiter was unable to prevent their theft. During his eleventh labor, Hercules managed to take possession of the trees after a grueling fight that saw Ladon succumb. From that moment on, citrus fruits became accessible to humans, while maintaining their connection with divinity through the Greek term hesperidium, used in botany to indicate the citrus fruit.
From Asia to the Mediterranean: the long journey of citrus fruits
The cultivation of citrus fruits began in their region of origin, eastern Asia, around 2400 BC. Their journey to the Mediterranean was slow and progressive, passing through India and the Middle East. However, it seems that the Romans only knew the citron and the lemon, as evidenced by frescoes and mosaics of the time. It was only around the 7th century that the Arabs introduced the bitter orange, also known as melangolo, to Sicily.
Although many authoritative sources attribute the introduction of the sweet orange to the Arabs, there is no historical or literary evidence to support this thesis. Consequently, several scholars believe that the Portuguese were responsible for its spread, coinciding with the beginning of their colonial expansion in 1415. Evidence to support this hypothesis can be found in the diary of Vasco de Gama’s first oriental mission, in which he describes his encounter with sweet oranges: “sonvi melancie assai, ma tutte dolci…”. It is likely that the Portuguese discovered these fruits in the East and introduced them to Europe. Further confirmation is the fact that the sweet orange was called Portogallo, a name that persists in several southern dialects, such as those of Calabria and Salento (portagallu).
Citrus fruits in Salento: diffusion and importance
Citrus fruits, such as oranges, lemons and cedars, are not native to Salento. They were introduced into the Mediterranean area thanks to trade with the East, probably by the Phoenicians and later by the Arabs. During the Middle Ages and the Renaissance, these crops spread in Salento, thanks to the mild climate and fertile soil that favor their luxuriant growth.
Citrus gardens became an integral part of the local agricultural culture, and even today it is possible to find orange and lemon groves that adorn the Salento countryside, especially in the more humid and wind-sheltered areas.
The symbolism of citrus fruits: between religion and legends
Over the centuries, citrus fruits have acquired an important role not only from an economic point of view, but also from a symbolic one.
In ancient times, and especially in the Medieval period, the orange is a symbol of love: to give, receive, exchange. In the Christian context, together with the citron and the lemon, the orange symbolized the Holy Trinity: the three citrus fruits, distinct in shape, are unique in substance. Lemons and oranges were planted in the garden of the house as well as in the porticoes of churches, symbolizing the ancestors and the souls in mortal bodies. According to a widespread legend, which is linked to the passage of Saint Francis in Salento, also in Lecce, in the oratory next to the Franciscan church and convent, the seraphic father planted an orange tree. It also happened that one day Saint Francis, unable to feed his companions, asked for charity from a devotee who, deeply mortified at having nothing to offer him, closed the door. Unperturbed, Saint Francis knocked a second time, but received the same answer. He tried a third time and the man, uncomfortable at not being able to please the beggar, told him that he did not have even a crumb of bread in the house. In fact, that very year, even the only orange tree he had in the garden had not borne fruit. Saint Francis asked to be accompanied near that tree and the astonishment of the owner of the house was immense when he saw that the sterile plant had grown luxuriantly and had a large load of wonderful fruit.
Citrus fruits and art in Baroque Salento
During the Baroque period, Salento experienced a period of great artistic and cultural ferment, and citrus fruits were considered symbols of purity, abundance and prosperity. They were often exchanged as precious gifts or used in events religious and ceremonies.
Citrus fruits were also used in the medical and cosmetic fields, thanks to their beneficial properties. Local traders exported these fruits to other territories, helping to consolidate the image of Salento as a land rich in natural resources.
Citrus culture is also visible in the art and architecture of Salento. During the Baroque period, local artists and architects began to use decorations inspired by citrus fruits in their works. Facades of churches and palaces, frescoes and sculptural details often include motifs that recall the golden fruits, a symbol of divine light and perfection.
A significant example is the Church of Santa Croce in Lecce, a masterpiece of Lecce Baroque. The intricate decorations of the facade include floral and natural motifs that recall the fertility of the Salento land, among which details that could be inspired by citrus fruits stand out.
Even in the historic gardens of noble villas, citrus fruits play an aesthetic and symbolic role. The “fenced citrus groves”, called “secret gardens”, were protected spaces where aristocrats grew citrus fruits not only for their nutritional value, but also for aesthetic and olfactory pleasure.
Citrus fruits and popular magic: macàre and spells
Even today in Salento you can hear about macàre and macarìe, and especially in the area of Grecìa salentina, from Soleto to Sternatia to Zollino. Stories, sagas, songs, nursery rhymes: there is a vast literature on the macàre (or “daughters of the night” as Petronius poetically called them), which speaks of witches and their raids. Their specialization is the macarìe, spells.
The simplest and most widespread is the one to find lost love, and the main protagonist is precisely an orange. It was necessary to obtain a lock of hair from the beloved and an orange (symbol of the world). Using the wax from a lit candle, a hole had to be made in the center of the fruit and the lock of hair inserted. At this point, the orange had to be wrapped in string and, after tying a tight knot, hung on a wooden stick. Finally, needles or pins had to be stuck into the peel, pronouncing the appropriate spells and ritual magic formulas at each puncture. After that, the orange had to be kept under the mattress: it would become a powerful talisman, capable of making the beloved return in a short time, tying him or her to the person who had performed the rite... just like the string tied around the orange.
The game of "puni": when oranges became a pastime
A hole in the center, five more around it. You would stand 4-5 meters away and throw a “rizza” orange (bitter, the bitter orange). If the orange stopped in one of the side holes, you won your stake; instead, whoever managed to get it into the central one took the entire prize pool.
This is the very ancient game of “puni”, whose name, in the linguistic islands of the old people of Terra d’Otranto, means “hole” or “pit”.
In Montesardo, in the Lecce area, puni was played until a few years ago, until the old players died. The games were played on spring and summer afternoons, on beautiful days, and the improvised playing field was located in the shade of the Chapel of the Immaculate Madonna. Players from all the nearby towns participated.
Today, in nearby Corsano, the “Idee a Sud-Est” Association has been organizing the Puni Championship for nine years, which this year was also opened to women. An ancient game, recovered and destined to be passed down to new generations.
Citrus fruits today: a legacy still alive
Today, the bond between Salento and citrus fruits continues to be strong. Many local farms have rediscovered ancient varieties of citrus fruits, growing them with organic and sustainable methods. Products such as jams, liqueurs (such as limoncello) and essential oils are exported all over the world, bringing a piece of Salento to international tables. In Salento, the mild climate makes this land ideal for growing citrus fruits. These trees are among the most common in urban gardens and rural areas, but it is especially in Alezio and the Gallipoli hinterland that their cultivation has reached a high level of specialization. Here, different varieties of sweet orange are grown with staggered ripening, in order to satisfy the provincial needs for a long period of the year. In addition to the most common varieties, such as the Arancio Biondo Comune, the Sanguinello and the Tarocco, there are lesser-known cultivars and numerous varieties of mandarins, lemons and rare citrus fruits.
Conclusion: a link between nature, history and culture
Salento and citrus fruits share a rich and fascinating history, which unites nature, tradition and art. This link is not only a testimony of the past, but also a source of inspiration for the present and the future. Strolling among the citrus groves of Salento or admiring the artistic details that celebrate these fruits is a way to discover the deep soul of this unique and generous land
Real Estate Market in Salento: All the Opportunities and Advantages of 2025
The real estate market is a constantly evolving sector, influenced by numerous economic and regulatory factors. Understanding the right time to buy, sell or rent a property is not always easy, but by analyzing trends we can make useful predictions for the future. So what are the prospects for 2025 in Salento? Let's find out together.
A Recovering Market: What's Happening in Salento?
After a period characterized by high mortgage rates and a limited real estate supply compared to demand, the market in Salento now seems to be stabilizing. The signs of recovery are evident, especially in the residential sector, where properties with a high energy class are attracting more and more buyers. The rental market is also recording an increase, with many families choosing this solution while waiting for better conditions for the purchase.
Salento, with its wonderful coasts and growing tourist attraction, is experiencing a strong increase in demand for properties for second homes and investments for hospitality purposes. The most sought-after locations include Lecce, Otranto, Gallipoli and Santa Maria di Leuca, where more and more Italian and foreign buyers are looking for investment opportunities.
Forecasts for 2025: Growth and Opportunities in Salento
According to estimates, the real estate turnover in Salento could increase by 6% in 2025. This positive trend is determined by several factors:
- Lowering interest rates: the European Central Bank is expected to further reduce rates, making mortgages more accessible.
New housing needs: families are looking for more energy-efficient homes with more space.
Incentives for sustainability: government policies are encouraging energy efficiency in buildings.
An interesting phenomenon concerns the growing demand for properties located outside large urban centers, in areas well connected to the cities but with more affordable prices and a better quality of life. In Salento, towns such as Maglie, Nardò and Tricase are becoming increasingly attractive for those who want a home with large spaces and close to the sea.
Buying a House in 2025 in Salento: Why is it Worthwhile?
One of the most important aspects for those who want to buy a house is the cost of the mortgage. Experts predict a drop in interest rates, with a possible reduction in the deposit rate between 1.75% and 2% by the end of the year. This could translate into lower mortgage payments. For example:
- A variable rate mortgage of 125,000 euros over 25 years could see the installment drop from 666 euros in 2024 to 649 euros in 2025.
Fixed rate mortgages offer increasingly advantageous conditions, with TAN starting from 2.48% and installments around 560 euros.
Those who already have a mortgage can consider subrogation, moving from a variable rate to a more convenient fixed rate (currently starting from 2.61%).
Furthermore, the Consap fund for first home mortgages has been renewed until 2027 with 670 million euros available. Those under 36 with an ISEE of less than 40,000 euros can obtain financing of up to 80-100% of the value of the property.
Incentives and Tax Bonuses in Salento: Support from the PNRR
The National Recovery and Resilience Plan (PNRR) offers various incentives for those who intend to purchase or renovate a property in 2025. Among the main ones:
- Superbonus (now reduced): still allows deductions for energy efficiency interventions and seismic risk reduction.
Ecobonus and Renovation Bonus: deductions from 50% to 65% for energy improvement interventions and building renovations.
Sismabonus: deductions of up to 85% for making buildings safe.
Green Bonus: 36% deduction for the arrangement of gardens and green areas.
Incentives for Digitalization: incentives for the installation of fiber optics and the digitalization of homes.
Renewable Energy Communities (CER): contributions for those who install shared photovoltaic systems.
In Salento, thanks to the favorable climate and strong tourist attraction, the energy efficiency of buildings represents a significant added value. Investing in sustainable solutions, such as photovoltaics or thermal insulation, not only allows access to incentives but also makes homes more competitive on the market.
Conclusions: A 2025 Full of Opportunities in Salento
2025 promises to be a favorable year for those who want to buy a house in Salento. With lower interest rates, government incentives and greater price stability, the real estate market offers excellent opportunities for buyers. If you are thinking of investing in a house in this wonderful region, this could be the right time to do so.
Smart Working, Workation and Slow Life: Salento as a New Home
In recent years, Salento has established itself not only as one of the most sought-after holiday destinations, but also as an ideal destination for those seeking a change of life. Post-
pandemic housing trends, together with the growing popularity of remote working, have redefined the needs of those looking for a home, making Salento a perfect place to live. In this article, we explore how this region responds to the new demands of the real estate market, with a focus on spaces for smart working, a return to nature, and luxury housing solutions.
Remote working: the ideal home in Salento
With the development of smart working, many professionals are choosing to move to places that combine high quality of life and excellent digital connections. Salento, with its natural beauty, a mild climate and a competitive cost of living, is confirmed as one of the most interesting choices.
Ideal characteristics of homes for remote working in Salento:
- Spaces dedicated to the home office: Villas in Nardò or Galatina offer large, bright studios overlooking centuries-old olive groves, creating an environment that stimulates productivity and concentration.
High-speed internet connections: Many places such as Lecce and Gallipoli are investing in digital infrastructure. Even villages such as Specchia and Presicce have equipped themselves with fiber optics, making online work possible even in more remote areas.
Relaxing settings: Villas in Porto Cesareo or Santa Caterina, equipped with panoramic terraces and gardens, allow you to balance working hours with moments of relaxation, perhaps with a breathtaking view of the sea.
The return to greenery: living in the villages and countryside of Salento
The pandemic has rekindled the desire to live in open spaces and immersed in nature, leading to a rebirth of the villages and countryside of Salento.
What buyers are looking for in this area:
- Private gardens and vegetable gardens: Renovated farmhouses near Otranto offer hectares of land where you can grow an organic vegetable garden, for a sustainable lifestyle.
Traditional architecture and modern comforts: In Santa Maria di Leuca, you can find renovated trulli and pajare, often equipped with infinity pools and photovoltaic systems.
Authentic communities: Living in villages like Borgagne or Specchia means rediscovering the value of authentic relationships and a slower lifestyle. These places offer affordable properties, often with large outdoor spaces and panoramic terraces.
Urban luxury: condos with exclusive amenities in Lecce
For those who prefer city life without sacrificing comfort, Lecce represents a new frontier of urban luxury. Known for its baroque architecture, the city is seeing an increase in high-end residential projects.
What the new luxury complexes in Lecce offer:
- Exclusive amenities: Residential complexes in the Mazzini neighborhood include spas, private gyms, condominium pools and roof gardens with city views.
Sustainability: Buildings constructed with eco-friendly materials and equipped with advanced energy-saving technologies, such as solar panels and water recovery systems.
Strategic locations: Penthouses in the historic center of Lecce combine modern design with breathtaking views of the baroque churches, offering the possibility of living near theaters, international schools and starred restaurants.
Workation and Southworking: new opportunities to live and work in Salento
The spread of remote working has made possible a new lifestyle called "workation", a combination of work and vacation. Salento is one of the most popular destinations for this experience, thanks to its ability to combine stimulating environments and relaxation.
An example is the startup Holiwork, founded in Lecce by Chiara Oliva and Georg Sauter. Holiwork offers a unique experience that combines luxury accommodation, nature, culture and gastronomy for those who want to work remotely in Salento. It is a new vision of the territory, no longer just as a tourist destination, but also as a place for professional growth and personal well-being.
Conclusions: Salento as a place of future living
Whether it is living in a masseria surrounded by greenery, working remotely with a sea view or choosing a luxury penthouse in Lecce, Salento offers housing solutions that meet the needs of the new living. This territory is the emblem of an authentic, sustainable and well-being-oriented lifestyle.
If you are looking for your ideal home, rely on real estate professionals to explore the opportunities that Salento has to offer. The future of modern living is here, between the beauty of nature and the innovation of new technologies. Don't miss the opportunity to turn your dream into reality.
BIT Milano 2025: Lecce and Salento on the rise, record tourism and a buoyant real estate market
Lecce, one million visitors in 2024: Puglia makes its way into foreign markets
International tourism continues to drive Puglia's growth, making it one of the most sought-after destinations in Italy. At the Borsa Italiana del Turismo (BIT) 2025 in Milan, encouraging data were presented that confirm the positive trend: arrivals in the region in 2024 reached 6 million (+10.6% compared to 2023), while attendances almost reached 21 million (+9.7%). The data relating to foreign visitors is impressive, having increased by 22% compared to the previous year, reaching a share of 40.5% of total arrivals.
Puglia increasingly an international brand
A concept also reiterated by Rocco De Franchi, head of institutional communication for the Puglia Region, who
highlighted how the challenge was to transform the region into a globally recognizable brand.
«Today Puglia is no longer a collection of 250 bell towers, but a community that presents itself compactly to the world. Our strength is that of a people who work with determination to always improve», declared De Franchi.
A success that, as underlined by the Gazzetta del Mezzogiorno, is the result not only of public policies, but also of the ability of private operators to make the most of European funds and to build quality tourism offers.
Lecce on the rise: one million visitors
The capital of Salento has recorded record numbers with 375,484 arrivals and over 1 million visitors (+23% compared to 2023), surpassing Vieste and positioning itself in second place among the most visited destinations in Puglia, immediately after Bari. The significant increase in visitors testifies to the growing attractiveness of the city, which combines historical heritage, food and wine offerings and a renewed interest in experiential tourism.
Architecture and the real estate market: new investment opportunities
The tourism boom in Lecce has a direct impact on the real estate sector, with a growing demand for second homes from Italian and foreign investors. The Lecce Baroque, which embellishes palaces and churches, has become a major attraction for international buyers looking for exclusive residences. The real estate market sees an increase in interest in historic buildings to be renovated and transformed into luxury accommodation facilities, B&Bs and boutique hotels.
In recent years, the historic center of Lecce has attracted significant investment, with many buildings converted into charming homes. Demand is mainly supported by French, German, Swiss and English buyers, but also by Americans, fascinated by the authenticity and quality of life offered by Salento.
The strategic role of experiential tourism
Data analysis shows that tourists no longer limit themselves to visiting Lecce and its province in the summer months, but also choose the city in spring and autumn. Cultural events, food and wine tours and the possibility of exploring the region with a slow approach make the destination increasingly attractive. Roots tourism, which aims to rediscover one's Italian origins, is emerging as a growing market segment, especially among Italian-Americans.
Salento protagonist at BIT 2025
During the BIT in Milan, South Salento presented itself as a single tourist destination under the new brand "South Salento: a range of emotions", which enhances the diversity of the territory through three symbolic colors: the green of nature, the red of culture and the blue of the sea. This approach aims to strengthen the competitiveness of the region at an international level, focusing on an integrated tourist offer that includes historic villages, nature trails and slow tourism.
At the fair, tour operators specialized in incoming showed a strong interest in authentic experiences, from trekking on the ancient pilgrim routes to tastings of typical products. The demand for luxury stays is growing, with a preference for renovated farmhouses and historic residences.
Conclusions
Lecce and Salento are confirmed among the most sought-after destinations in Puglia, thanks to an effective tourism strategy and an expanding cultural and real estate offer. The growing presence of foreign tourists represents a decisive boost for the local economy and the real estate market, with increasingly interesting opportunities for those who want to invest in this land rich in history, beauty and authenticity. The future of tourism in Puglia appears bright, with Lecce ready to play a leading role.