The real estate sector is undergoing a revolution thanks to technology, and in Salento too, innovation is transforming the way we buy, sell and live in our homes. From eco-sustainable materials to smart homes, through virtual reality and artificial intelligence, the future of real estate is already here. Let’s discover together how technology is redefining the concept of living.
1. Smart Home: Smart Homes for a More Connected Life
The homes of the future are increasingly smarter, thanks to IoT (Internet of Things) devices that allow you to manage lighting, temperature, security and energy consumption directly from your smartphone. In Salento, where the climate is a precious resource, home automation systems can optimize summer cooling and winter heating, reducing energy costs and improving living comfort.
Most popular technologies:
- Smart thermostats to adjust the temperature based on daily habits
- Smart lighting systems to reduce waste
- Digital locks and surveillance cameras for advanced security
2. Virtual Reality and 3D Tours: Remote Property Visits
Virtual reality is revolutionizing the real estate market, allowing buyers to visit properties without having to physically move. A huge advantage for those who want to buy a house in Salento but live far away. 3D tours offer an immersive experience, helping potential buyers to better evaluate the spaces before an inspection.
Our agency Mariano Immobili nel Salento has aligned itself with the needs of the market and, for its foreign or out-of-region customers, uses Matterport, an advanced system that generates high-definition virtual tours and 3D floor plans of the property. This technology allows buyers to explore every detail of the house comfortably remotely, ensuring a more effective and borderless purchasing experience. Below is an example taken from our portal: https://my.matterport.com/show/?m=kYSamj6M4qC
3. Sustainable Construction: Innovative Materials and Renewable Energy
The future of construction passes through sustainability. The new generation homes in Salento focus on low environmental impact materials, such as laminated wood (the energy
used in the production process is much less than that needed to build homes in reinforced concrete or masonry, used above all for the construction of wooden roofs, gazebos, mezzanines, grills, windbreaks, fences and picket fences, shading, insulated and ventilated roofs, panoramic windows, false ceilings, platforms, etc.), and photocatalytic concrete (an innovative material that uses the natural process of photocatalysis to destroy pollutants before they even settle on the surface of the building), and on the integration of renewable energy systems (wind turbines, solar panels and photovoltaic systems, which exploit the energy of the wind and the sun, key elements of the territory, are very common in Salento).
But sustainability in Salento is nothing new: local architecture has always been based on the recovery and reuse of local materials. Lecce stone, for example, has been used for centuries in the construction of homes, palaces and churches, thanks to its abundance and ease of workability. Today this tradition continues, with projects that enhance the reuse of
existing materials to reduce waste and respect the environmental balance. Furthermore, for about ten years now, the extraction of Lecce stone from the quarries has been regulated with a specific regional law, aimed at offering stability to production, but looking towards the environmental recovery of the area concerned.
The recovery of “chianche” (the typical stone slabs used for flooring) and old wooden beams is also a widespread practice in sustainable renovations, allowing the historical soul of the homes to be maintained without sacrificing technological innovations. This approach not only preserves the identity of the area, but also contributes to more responsible and conscious construction.
Growing green solutions:
- Solar panels for energy self-sufficiency
- Rainwater collection systems to reduce waste
- Innovative thermal insulation to improve energy efficiency
- Recovery and reuse of local materials for construction and renovation
4. Artificial Intelligence and Big Data: The New Way to Buy and Sell Homes
Artificial intelligence algorithms are changing the way we search for homes. Platforms based on big data analyze thousands of ads and personal preferences to suggest the best housing
solutions. This allows us to optimize time and costs, improving the purchasing experience.
Artificial intelligence is able to predict the trend of the real estate market, suggesting the best times to buy or sell. In addition, advanced chatbots and virtual assistants facilitate communication between real estate agents and customers, answering questions about prices, availability and features of properties in real time. Thanks to the analysis of big data, it is possible to obtain increasingly precise valuations of properties, taking into account factors such as location, market trends and local demand.
Modern platforms also use machine learning tools to personalize the search for properties, offering users targeted solutions based on their preferences and needs, making the purchasing experience smoother and more effective.
Conclusion
Technology is revolutionizing the real estate sector, offering increasingly smart, sustainable and accessible solutions. Even in Salento, these innovations are transforming the market, making the buying and selling of real estate easier, more efficient and safer.